Increasingly, New-Product Ideas Arise from ________ That Combines Two Product

question 6

Multiple Choice

Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

• A) reverse assumption analysis
• B) lateral marketing
• C) attribute listing
• D) forced relationships
• E) morphological analysis

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Definitions:

Facilitated Listening

A communication strategy designed to improve understanding and resolve differences by actively engaging parties in listening to each other.

Passive Listening

A communication technique where the listener does not actively engage in the conversation but still hears and processes the information.

Passive Listening

The act of listening without active engagement or response, often allowing information to be received without immediate feedback.

Tape-recording

The act of capturing audio or sound through electronic means for purposes such as documentation or evidence.