Marketers Must See Themselves as Benefit Providers

question 140

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

• A) pure tangible good
• B) basic product
• C) augmented product
• D) potential product
• E) generic product

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Definitions:

Obesity

A medical condition characterized by excessive body fat that presents health risks.

Environmental Reasons

Factors related to the surrounding environment that influence outcomes or behaviors.

Emotional Problems

Issues related to managing one's feelings that can affect mood, behavior, and thinking.

Overeat

Consuming food in quantities greater than the energy expenditure, often leading to weight gain and potential health issues.