In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

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Definitions:

Unreasonable

Not guided by or based on good sense or logic; excessive or beyond reasonable limits.

Exclusive Personal Services

Contractual agreements where an individual agrees to provide their services exclusively to a single employer or client.

Independent Contractor

An individual who provides goods or services to another entity under terms specified in a contract or within a verbal agreement, not considered an employee.

Tort Law

The area of law that deals with civil wrongs, not arising from contracts, which can be redressed by awarding damages.