Galaxy Chocolate Has Successfully Competed with Cadbury by Positioning Itself

question 49

Multiple Choice

Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core of the business?

• A) Make the core of the brand as distinctive as possible.
• B) Drive distribution through both existing and new channels.
• C) Offer the core product in new formats or versions.
• D) Increase costs and revenue.
• E) Expand to another geographic region.

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Definitions:

Adolescent Egocentrism

A developmental stage where teenagers believe their thoughts, feelings, and experiences are unique and not understood by others.

Imaginary Audience

The belief often held by adolescents that they are constantly being observed and judged by others, as if they are the center of attention in a crowd.

Self-Conscious

The state of being overly aware of oneself, one’s appearance, or one’s actions, often leading to feelings of awkwardness or anxiety.

Lawrence Kohlberg

An American psychologist renowned for his theory of moral development, which proposes that individuals progress through stages of moral reasoning as they mature.