A Brand ________ Is a Specialized Group of Consumers and Employees

question 121

Multiple Choice

A brand ________ is a specialized group of consumers and employees whose identification and activities focus around the brand.

• A) community
• B) channel
• C) association
• D) personality
• E) cluster

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Definitions:

Profitability Ratios

Ratios that measure the amount of operating income or net income an organization is able to generate relative to its assets, owners’ equity, and sales.

Return On Equity

Net income divided by owners’ equity; also called return on investment (ROI).