When a Parent Brand Covers a New Product Within a Product

question 138

True/False

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

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Definitions:

Personal Relevance

The degree to which something is pertinent or significantly related to an individual's life or interests.

Memory Access

involves the processes by which the information stored in memory is retrieved.

Specificity

The quality of being clearly defined or specific, often used to describe the precise nature of something such as an instruction, task, or condition.

Stereotype

A fixed, over-generalized belief about a particular group or class of people, often leading to prejudgment.