A Successful Extension Cannot Only Contribute to the Parent Brand

question 63

True/False

A successful extension cannot only contribute to the parent brand image but also enable a brand to be extended even farther.

---

Definitions:

Accrual Accounting

An accounting method where revenue and expenses are recorded when they are earned or incurred, regardless of when the cash is received or paid.

Incurred

Describes expenses that have been realized or experienced by a business or individual.

Matching Principle

An accounting principle that expenses should be recorded in the same period as the revenues they helped to generate, to provide a more accurate picture of financial performance.

Deferrals

Accounting transactions that involve recognition of revenues or expenses in a period different from when they are actually received or paid, to match revenues with expenses in the appropriate period.