One Common Difficulty in Creating a Strong, Competitive Brand Positioning

question 38

Multiple Choice

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

• A) negatively correlated
• B) always correlated
• C) directly proportional
• D) never correlated
• E) positively correlated

---

Definitions:

Limbic System

A complex system of nerves and networks in the brain, involved with instinct and mood. It controls basic emotions and drives, such as fear, pleasure, and anger.

Reinforcement

In behaviorist psychology, any event that strengthens or increases the likelihood of a behavior by providing a consequence an individual finds rewarding.

Behavior

Actions or reactions of individuals or groups in response to external or internal stimuli.

Single-blind Study

A study or experiment in which the participants do not know which group or condition they have been assigned to, but the researchers do.