There Are Three Key Consumer Criteria That Determine Whether a Brand

question 60

Essay

There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Explain why the hotel may not have been successful in its attempt to create its POD.

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Definitions:

Four Main Principles

Core guiding concepts or rules that are foundational to a particular theory or discipline, although the specific principles can vary depending on context.

Communication Training

A program or intervention aimed at improving an individual's or group's ability to effectively convey and receive messages.

Interpersonal Communication

The process of exchange of information, feelings, and meaning between two or more people through verbal or non-verbal methods.

Athletes

Individuals who engage in physical sports, exercises, or games, requiring skill, physical agility, and often competitive nature.