Which of the Following Statements About the Branding Guidelines for a Small

question 100

Multiple Choice

Which of the following statements about the branding guidelines for a small business is true?

• A) A small business must creatively conduct low-cost marketing research.
• B) A small business must avoid leveraging secondary brand associations.
• C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
• D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
• E) A small business must focus on building more than two strong brands based on a number of associations.

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Definitions:

Fetal Brain Tissue

Refers to the developing neural tissue within the fetus, crucial for the growth and development of the fetal nervous system.

Cured

Restored to health or a healthy condition, often used in the context of completely eradicating a disease or condition.

Cognitive Competence

The ability to think, reason, solve problems, and understand complex ideas, reflecting the mental capacity for learning and adapting.

Daily Living

Pertains to the routine activities that people do every day without needing assistance, such as eating, bathing, and dressing.