When Consumers Share a Strong Need That Cannot Be Satisfied

question 140

True/False

When consumers share a strong need that cannot be satisfied by an existing product, they are exhibiting latent demand.

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Definitions:

Social Commitment

A pledge or obligation to follow through with certain social behaviors or attitudes, often for the benefit of a group or community.

Self-Perception Theory

The theory that people sometimes infer their attitudes and attributes by observing their behavior and the situation in which it occurs.

Appearance Of Scarcity

The perception that a resource is scarce, which can increase its demand and perceived value.

Norm Of Reciprocity

An explanation for why we give help: If I help you today, you might be more likely to help me tomorrow.