The Brand Name of New Zealand Vodka 42BELOW Refers to Both

question 152

Multiple Choice

The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

• A) the associations indirectly transferred to the brand by linking it to a place or thing
• B) the product and all accompanying marketing activities and supporting marketing programs
• C) the initial choices for the brand elements or identities making up the brand
• D) the profitability associated with brand development
• E) the service and all accompanying marketing activities and programs

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Definitions:

Entrepreneurship

The act of creating, designing, launching, and running a new business, often characterized by innovation and risk-taking.

Statesmanship

The skill, qualities, or practice of a statesman, characterized by wisdom, diplomacy, and leadership in the governance and public affairs.

Accelerating Change

The phenomenon where change occurs at an increasing rate, often observed in technology, business strategies, and societal transformation.

Mechanizing Functions

Mechanizing functions refers to the process of automating tasks or operations, typically through the use of machinery or technology, to increase efficiency and reduce human labor.