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Marketing Has Been Described as Being Both an "Art" and a "Science

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Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.


Definitions:

Passive Solar

A method of capturing sunlight directly through strategic design and building placement to naturally heat and light homes, reducing energy use.

Nuclear Power Plant

A facility that uses nuclear reactions to produce electricity, typically by heating water to generate steam that drives turbines.

Recycling

The process of converting waste materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, and reduce energy usage, air pollution, and water pollution.

Electric Motors

Machines that convert electrical energy into mechanical energy.

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