________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

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Definitions:

Vertically

In a direction or alignment that goes straight up or down, often used to describe hierarchical structures or arrangements.

Divides Labour

Separating a work process into distinct tasks that are performed by different workers or groups to enhance productivity and efficiency.

Mechanistic Organization

Describes a highly structured and hierarchical type of organization that operates under rigid procedures and clear chains of command.

Organic

Refers to processes, structures, or products developed naturally without artificial enhancements or chemicals.