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The Ultimate Outcome of Relationship Marketing Is a Unique Company

question 68

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The ultimate outcome of relationship marketing is a unique company asset called a marketing network, consisting of the company and its supporting stakeholders - customers, employees, suppliers, distributors, retailers, and others.


Definitions:

Estimated

Pertaining to figures or values that are approximations or predictions based on available data or trends.

Raw Material

The basic material from which a product is made, essential for the manufacturing process.

Direct Labor Costs

The total expenditure on labor directly involved in the manufacturing process of goods or services.

Total Needs

The comprehensive requirements or demands of a process, project, or organization.

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