Marketers Must Judge Each Potential Brand Extension by How Effectively

question 96

True/False

Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity.

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Definitions:

Social Drift

The theory that suggests individuals with severe mental illnesses tend to move downward in social class compared to their family of origin.

Schizophrenia

An intense mental health issue characterized by irregularities in reasoning, observing, mood, verbal expression, self-recognition, and actions.

Social Class

A division of a society based on social and economic status.

Isolate

The action of separating oneself or someone else from interacting with others or participating in normal social activities, often as a result of emotional, psychological, or physical barriers.