If Consumers Can Easily Recall and Recognize a Brand Element

question 95

Multiple Choice

If consumers can easily recall and recognize a brand element, the brand element is said to be ________.

• A) meaningful
• B) protectable
• C) adaptable
• D) transferable
• E) memorable

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Definitions:

Antioxidant

Chemical agent that fights cell-destroying chemical substances called free radicals.

Vitamin E

A fat-soluble antioxidant vitamin that helps protect cells from oxidative damage.

Blood Clot

A mass formed by the coagulation of blood to stop bleeding in response to an injury or cut.

Vitamin K

A fat-soluble vitamin important for blood clotting and bone health, found in green leafy vegetables, vegetable oils, and some fruits.