Psychographics Is the Science of Using Psychology and Demographics to Better

question 6

True/False

Psychographics is the science of using psychology and demographics to better understand consumers.

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Definitions:

Recency Effect

The tendency to remember the most recently presented information best, often seen in studies of memory and cognition.

Chunking Effect

Chunking Effect is the cognitive process of breaking down complex information into smaller, manageable units (or chunks) to improve memory and recall.

Primacy Effect

The tendency to remember information at the beginning of a list better than information that comes later.

False Positives

Occurrences where a test incorrectly indicates the presence of a condition or attribute.