Of Key Interest to Marketers Are the Major Informational Sources

question 47

Multiple Choice

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

• A) consumer-rating organizations
• B) mass media
• C) acquaintances
• D) Web sites
• E) personal handing and examination

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Definitions:

Spencer's Idea

Associated with Herbert Spencer, who applied evolutionary theory to sociology and philosophy, advocating that society evolves through survival of the fittest.

Symbolic Interactionism

An approach in sociology that emphasizes the role of symbols and language as core elements of all human interaction.

Fundamental Principles

Basic concepts or ideas that serve as the foundation for a system, theory, or belief.

Parsons's Four-step

A model proposed by sociologist Talcott Parsons detailing the four functional prerequisites that social systems must fulfill to maintain societal stability: adaptation, goal attainment, integration, and latency.