The Main Dimensions of the VALS Segmentation Framework Are Consumer

question 86

True/False

The main dimensions of the VALS segmentation framework are consumer motivation and consumer resources.

---

Definitions:

Intermittently

Describes something occurring at irregular intervals; not continuously or steadily.

Social Cognitive Theory

A theoretical framework that emphasizes the importance of observational learning, imitation, and modeling in acquiring new behaviors.

Modelling

The representation or duplication of behaviors, attitudes, or physical attributes of individuals or systems, often used in learning or problem-solving contexts.

Partial Reinforcement

A conditioning process in which a reward or punishment is administered only some of the time after the desired behavior occurs, leading to stronger behavioral responses.