A Segment Is Attractive When There Are Actual or Potential

question 71

True/False

A segment is attractive when there are actual or potential substitutes for the product.

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Definitions:

Purchasing Choices

The decisions or selections made by consumers regarding what products or services to buy based on various factors such as price, quality, or brand.

Think Through Alternatives

The process of considering different options or strategies before making a decision or solving a problem.

Digital Shoppers

Consumers who prefer to browse, select, and purchase goods or services online through websites or apps.

Internet Users

Individuals who use the internet to access information, communicate, entertain, or conduct transactions.