Marketers Need to Identify the Hierarchy of Attributes That Guide

question 121

Multiple Choice

Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

• A) market partitioning
• B) brand association
• C) market valuation
• D) market estimation
• E) market identification

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Definitions:

Person

An individual human being, characterized by unique physical, psychological, and social attributes.

Observable

Qualities, actions, or reactions that can be noticed or measured by someone else through direct visual perception or using scientific tools.

Action

The process or state of acting or doing something, typically to achieve a goal or purpose.

Psychology Laboratory

A controlled environment where psychological research, experiments, and testing are conducted to study various aspects of human behavior and mental processes.