Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Knowledge Pool

The collective expertise, information, and skills available within an organization or community.

Employee Engagement

The emotional commitment an employee has to their organization and its goals, leading to higher levels of job performance.

Career Progress

The advancement or professional development of an individual within their chosen career path, often involving promotions or learning new skills.

Recognition

The act of acknowledging or rewarding the achievements, contributions, or status of individuals or groups.