The Value Proposition Is Also Known as the Core Positioning

question 44

True/False

The value proposition is also known as the core positioning of the offering.

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Definitions:

Conversion Effect

When minority influence brings about a sudden and dramatic internal and private change in the attitudes of a majority.

Moscovici

Refers to Serge Moscovici, a French social psychologist known for his work on social influence and the theory of social representations.

Private Change

Alterations in personal beliefs, attitudes, or behaviors that are influenced by internal factors or personal reflection, not necessarily observable by others.

Attitudes

Mental states or leanings toward objects, people, or events, reflecting evaluations or feelings.