Amy and Jill Were Loyal Customers of Jon’s Market, a Local

question 49

Multiple Choice

Amy and Jill were loyal customers of Jon’s Market, a local grocery store. However, after a couple of incidents where they had to return products that were stale and out of date, the couple decided to try out VeggiesNmore, a chain store that recently opened in town. Both Amy and Jill must move through each stage in the marketing funnel before becoming loyal customers.
-Jill has shopped at VeggiesNmore.She was happy with the experience and thought that it could be an alternative to Jon's Market.However,she is also keen to try out other stores in the neighborhood.She is in the________ stage of the marketing funnel as far as shopping at VeggiesNmore is concerned.

• A)aware
• B)open to trial
• C)most often used
• D)trier
• E)regular user

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Definitions:

Flexible Budget

A budget that adjusts or varies with changes in the volume of activity, revenue, or other factors affecting budgetary needs.

Performance Reports

Documents that compare actual results to planned or budgeted performance in order to assess how well a company or department is operating.

Activity Variance

The difference between the planned activity level and the actual activity level, often analyzed in budgeting and variance analysis.

Expenses

The outflows or the use of assets in the generation of revenue, including costs of goods sold, operating expenses, and non-operating expenses.