A ________ Has Been Defined as a Coordinated Collection of Data

question 41

Multiple Choice

A ________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

• A) marketing metric
• B) marketing channel system
• C) marketing decision support system
• D) marketing research system
• E) database management system

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Definitions:

Evidence-Based Management

An approach to making managerial decisions and organizational practices grounded in the best available scientific evidence.

Good Evidence

Reliable and relevant information or facts that support a conclusion, decision, or belief.

Big Data

Pertains to incredibly vast collections of data which can be examined through computational methods to uncover patterns, trends, and connections, particularly those concerning human behavior and interactions.

Decision Making

The process of mentally picking an action to take from a set of different possibilities.