If a Company Were Pursuing a Policy of Networking Externally

question 9

True/False

If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that ease the cognitive load of making a decision.

Decision Making

The process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Shelf-space

The amount of area or space available on shelves in a store allocated to display products.

Cereals Marketers

Professionals involved in promoting and selling grains such as wheat, maize, oats, and barley.