If a Company Adapts or Changes Both the Product and the Communications

question 134

Multiple Choice

If a company adapts or changes both the product and the communications, the company engages in a process called ________.

• A) straight extension
• B) product reinvention
• C) product adaptation
• D) dual adaptation
• E) full adaptation

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Definitions:

Conditioned to Fear

The process by which individuals learn to fear certain objects, people, or situations due to previous experiences of association with negative outcomes.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a pause.

Learned Response

A response that has been acquired through conditioning or learning, as opposed to being innate.

Partial Reinforcement

A conditioning method where a reward is not administered every time the desired behavior is performed, making the response more resistant to extinction.