When Forces for Global Integration Are Low and Forces for National

question 118

Multiple Choice

When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense.

• A) treats the world as a single market
• B) views the marketplace as completely homogeneous
• C) treats the world as a portfolio of national opportunities
• D) standardizes all elements of the marketing mix
• E) facilitates a straight extension

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Definitions:

Economies of Scale

Economies of scale refer to the cost advantage experienced by a firm when it increases its level of output. The advantage arises due to the inverse relationship between per-unit fixed cost and the quantity produced.

Elastic

A characteristic of a demand or supply curve that indicates a high sensitivity to changes in price.

Price Ceiling

A legally imposed maximum price on a good or service, typically set below the market equilibrium, leading to shortages.

Marginal Revenue

Marginal revenue is the additional income that is gained from selling one more unit of a good or service.