Consumer Preferences for Alternative Product Concepts Can Be Measured Through

question 5

Multiple Choice

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

• A) concept testing
• B) perceptual mapping
• C) gap level analysis
• D) conjoint analysis
• E) morphological analysis

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Definitions:

Sound on Film

A process where audio is recorded onto the same strip of film as the images, synchronizing sound and picture.

Color Film

A type of film that includes chemical elements for producing images in color, as opposed to solely in shades of gray (black and white films).

Black Maria

The first movie studio: a crude, hot, cramped shack in New Jersey where Thomas Edison and his staff began making movies. So named because it resembled a late nineteenth century police paddy wagon, for which the slang term “Black Maria” was first used.

Special Effects

A range of processes used to enhance or manipulate the cinematic image. In the classical era, special visual effects included images comprised of superimpositions and/or images enhanced by rear projection or matte paintings and backdrops. More modern effects include the vast array of digital effects created by computer-generated imagery (CGI).