In Consumer-Goods Market Testing, the Company Seeks to Estimate Four

question 1

Multiple Choice

In consumer-goods market testing, the company seeks to estimate four variables. These four variables are: trial, first repeat, adoption, and ________.

• A) guaranteed response
• B) price sensitivity
• C) purchase frequency
• D) usage convenience
• E) preferential treatment

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Definitions:

Modelling

Demonstrates through personal behaviour the job performance expected of others.

Coaching

Involves an experienced person offering performance advice to a less-experienced person.

Role Playing

A training or problem-solving technique where individuals simulate actions and decisions in specific roles or scenarios to develop skills or analyze situations.