Which of the Following Is a Major Advantage of Using

question 125

Multiple Choice

Which of the following is a major advantage of using direct mails?

• A) Direct mails permit target market selectivity.
• B) It is the best suited tool for selling complex products.
• C) Campaign testing is not needed for direct mails.
• D) Direct mails have very high conversion rates.
• E) It is the best method to sell industrial products.

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and improvements in tools, machines, techniques, and processes.

Cultural Change

The modification of a society's cultural patterns over time, including changes in norms, values, practices, and symbols.

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, blending cultures over time.

Symbolic Interactionism

A theoretical framework in sociology that emphasizes the importance of symbols and language as core elements of all human interaction.