Which of the Following Is a Disadvantage of Using Web

question 84

Multiple Choice

Which of the following is a disadvantage of using Web for interactive marketing?

• A) Consumers can effectively screen out most messages.
• B) An average customer spends very little time on Internet.
• C) Internet selling and advertising is costlier than other advertising media.
• D) It is unable to create long-term marketing assets.
• E) Online marketing limits the possibilities of personalization.

Explain the commerce element of the 7Cs of online marketing framework.

Understand the importance of engaging customers in the context of the 4E framework of social media marketing.

Identify and evaluate forms of social media for exciting customers.

Master the 4E framework for social media and the most effective social and mobile media tools for each element.

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Definitions:

Payoff

The return received from an investment or the outcome of a decision or transaction.

Underlying Asset

The financial instrument (such as stocks, bonds, commodities) upon which derivatives or other financial instruments (e.g., options) are based.

Derivative Securities

Financial instruments whose value is derived from the value of one or more underlying assets or benchmarks.

Contingent Claims

Financial derivatives that pay out based on the occurrence of specific events or conditions, such as options or certain types of insurance contracts.