Search Terms Serve as a Proxy for the Consumer's Consumption

question 42

True/False

Search terms serve as a proxy for the consumer's consumption interests and trigger relevant links to product or service offerings alongside search results from Google,Yahoo!,or Bing.

---

Definitions:

Essential Characteristic

A fundamental or inherent property that defines an entity, distinguishing it from others.

Liability

A company's financial debts or obligations that arise during the course of business operations.

Cumulative Preferred Stock

A type of preferred stock that entitles its holders to dividends that accrue if not paid in any year, payable before any dividends to common stockholders.

Dividends Payable

Liabilities on a company’s balance sheet representing amounts owed to shareholders as part of the profit-sharing from dividends declared.