What Is the Weighted Number of Exposures of a Media

question 103

Multiple Choice

What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

• A) 320
• B) 10
• C) 640
• D) 160
• E) 240

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Definitions:

Realistic

Pertaining to the accurate representation of the real world.

Timebound

Characterized by a specific duration or deadline within which a task or project must be completed.

Management by Objectives

A management strategy focusing on defining specific objectives that employees need to achieve within a set timeframe, followed by feedback on their performance.

Performance Appraisal

A systematic evaluation of an employee's job performance and productivity.