________ Refers to the Means by Which Firms Attempt to Inform

question 142

Multiple Choice

________ refers to the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell.

• A) Human resource development
• B) Marketing communications
• C) Financial management
• D) Operations management
• E) Planning

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Definitions:

Emotional Stability

A characteristic that describes someone's capability to stay relaxed and controlled, particularly under pressure.

Conscientiousness

A quality marked by being thorough, conscientious, and having an ambition to accomplish an assignment proficiently.

Agreeableness

A personality trait characterized by warmth, friendliness, and a tendency toward cooperation and social harmony.

Likeability

The quality of being pleasant, friendly, and easy to like.