One of the Possible Objectives of Marketing Communications Is Helping

question 92

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is emphasized by an advertisement for dish-washing gloves?

• A) social approval
• B) intellectual stimulation
• C) problem removal
• D) normal depletion
• E) sensory gratification

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Definitions:

Negative Reinforcement

Negative Reinforcement is a concept in behavior psychology where the removal of an unfavorable outcome or stimulus following a desired behavior increases the likelihood of that behavior being repeated.

Punishment

A consequence given for a behavior perceived as wrong or undesirable, often with the intent to correct or deter such behavior.

Positive Reinforcement

A technique in behavior management that increases the likelihood of a desired behavior by rewarding it.

Punishment

A penalty imposed for wrongdoing, intended to discipline or deter undesirable behavior.