Bill and Josh Are Considering Opening a Retail Store

question 122

Multiple Choice

Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry. Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.

• A) off-price
• B) specialty
• C) discount
• D) department
• E) catalog

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Definitions:

Leverage

The use of borrowed funds to increase the potential return of an investment.

Return on Stockholders' Equity

A measure of financial performance calculated by dividing net income by average shareholders' equity, indicating how effectively equity is used to generate profit.

Price-Earnings Ratio

A ratio for valuing a company that measures its current share price relative to its per-share earnings.

Market Price

The existing rate at which a service or commodity can be acquired or disposed of.