A Firm Uses Its Sales Force to Sell to Large

question 90

Multiple Choice

A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.

• A) hybrid
• B) pull
• C) personalized
• D) vertical
• E) internal

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Definitions:

Science

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

Self-care Agency

An individual's ability or capacity to perform self-care activities aimed at maintaining health and well-being.

Deliberate

Done consciously and intentionally; planned or decided after careful consideration.

Engage

To attract or involve someone's interest or attention actively.