Marketers Must See Themselves as Benefit Providers

question 70

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

• A) pure tangible good
• B) basic product
• C) augmented product
• D) potential product
• E) generic product

---

Definitions:

Nurturing Followers

The act of supporting and encouraging followers’ development and well-being to enhance their performance and growth.

Employee Orientation

An approach or attitude by management that prioritizes the well-being, satisfaction, and development of employees in an organization.

Relationship-focused

An approach that prioritizes establishing, maintaining, and improving interpersonal connections within team or organizational settings.

Leadership Behavior Description Questionnaire

A survey designed to measure the behaviors and actions of leaders, often used in organizational studies.