Which of the Following Is an Example of Image Differentiation

question 12

Multiple Choice

Which of the following is an example of image differentiation?

• A) Ritz-Carlton has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
• B) Shangri-La hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
• C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
• D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
• E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

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Definitions:

Equivalent Units

A concept in cost accounting used to allocate production costs between completed and partially completed goods.

FIFO Method

First-In, First-Out method, an inventory valuation technique where goods first added to inventory are assumed to be the first ones sold.

Cost Per Equivalent Unit

A calculation used in process costing to allocate costs equally among produced units.

Weighted-Average Method

An accounting method used in inventory valuation or cost accounting that averages the costs of all goods available for sale based on their weights.