A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 129

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

• A) the soap is one-quarter cleansing cream
• B) Dove products include bar soaps and shampoos
• C) Dove soap helps users have softer skin
• D) the soap brand has global presence
• E) the brand has recently launched soap for men

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Definitions:

"Bad Boy" Image

A public persona characterized by rebellious, unconventional, or non-conformist behaviors and attitudes, often seen as appealing to certain demographics.

Practical

Focused on what is actually effective or achievable; concerned with the actual doing or use of something rather than with theory and ideas.

Shopping Trips

Organized or spontaneous visits to retail outlets for the purpose of purchasing goods.

Role Identities

The aspects of an individual's identity that are derived from their roles in society, such as their job or parental status.