Which of the Following Statements About Marketing Is True

question 9

Multiple Choice

Which of the following statements about marketing is true?

• A)It is of little importance when products are standardized.
• B)It can help create jobs in the economy by building demand for goods and services.
• C)It helps to build a loyal customer base but has no impact on a firm's intangible assets.
• D)It is more important for bigger organizations than smaller ones.
• E)It is seldom used by nonprofit organizations.

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Definitions:

Management Expertise

the set of skills, knowledge, and experience that is required for effectively directing and controlling an organization.

Carrying Value

The value of an asset as shown in the business's account, which may differ from its fair market value, considering factors such as depreciation.

Straight-Line Method

An accounting method for calculating depreciation by evenly spreading the cost of an asset over its useful life.

Goodwill Impairment

A write-down of goodwill on the balance sheet when its carrying value exceeds the fair value, indicating that the asset is not as valuable as previously thought.