Marketers Should Be Skilled in Stimulating Demand for a Company's

question 14

Essay

Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly characterize the eight different demand states.

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Definitions:

External Sources

Information or inputs gathered from outside the organization, often used to bring in new perspectives or solutions.

Learning And Development

A systematic process to enhance employee skills, knowledge, and competency, necessary for job performance.

Learner Engagement

The involvement and participation of learners in the learning process, often resulting in better outcomes and retention.

Active Practice

An instructional strategy that involves directly applying skills or knowledge through performing tasks or activities.