A Salesperson Clicks Repeatedly on the Online Ads of a Competitor

question 38

Multiple Choice

A salesperson clicks repeatedly on the online ads of a competitor in order to drive the competitor's advertising costs up.This is an example of:

• A)phishing.
• B)pharming.
• C)spoofing.
• D)evil twins.
• E)click fraud.

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Definitions:

Short Equity

typically refers to a short-selling strategy in the stock market where investors sell shares they do not own, betting the stock's price will decline.

Negative

is generally used to describe something harmful, undesirable, or lacking in positive qualities.

Brand Manager

A professional responsible for developing and maintaining a brand's image, strategies, and promotional activities.

Turning Point

A moment or event that marks a significant change or stage in a process, often leading to a new and different direction.