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Matching Key Terms and Descriptions (each can be used more than once)
-Focuses on doing what is "right" based on broad, absolute and universal moral principles or values
Family Systems
A theoretical perspective that views families as complex, interrelated systems where changes in one part of the system can affect other parts.
Graduate Class
An advanced course of study designed for students who have already completed undergraduate degrees.
Semantic Differential
A rating scale that provides a statement followed by one or more pairs of words that reflect opposing traits. A number line may or may not be associated with the dichotomous pairs of words.
Rating Scale
A scale or system for measuring or evaluating the performance, level of agreement, or intensity of feelings on a linear or ordinal basis.
Q3: In this book,the authors focus on _
Q6: A firm that must invest in new
Q7: _ students may need more ethics training
Q9: The traditional "marketing-mix" concept and the notion
Q15: According to Young and Rubicam's brand asset
Q22: The _ states that an ethical decision
Q40: If a brand element can be used
Q76: With respect to the "six brand building
Q108: Dennis requests his father to buy him
Q110: The VALS segmentation system has evolved into