If a Brand Element Can Be Used to Introduce New

question 73

Multiple Choice

If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.

• A) memorable
• B) meaningful
• C) likeable
• D) transferable
• E) adaptable

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Definitions:

Annuity Due

An annuity in which the payments are made at the beginning of each period; contrast with ordinary annuity, where payments are made at the end of the period.

Ordinary Annuity

Uniform payments issued at sequential period endings, over a pre-defined timespan.

Savings Account

A deposit account held at a bank or financial institution that offers interest earnings and the safety of the deposited funds.

Consol

A type of perpetuity.