Red Bull Enlisted Polytechnic Students as "Red Bull Student Brand

question 1

Multiple Choice

Red Bull enlisted polytechnic students as "Red Bull student brand managers" to distribute samples,research drinking trends,design on-campus product promotion activities,and write stories for student newspapers.From a marketing management perspective,which of the following brand equity drivers is most applicable in the given scenario?

• A)the profitability associated with brand development
• B)associations indirectly transferred to the brand by linking it to a person
• C)the product and all accompanying marketing activities and supporting marketing programs
• D)the initial choices for the brand elements or identities making up the brand
• E)associations indirectly transferred to the brand by linking it to a place

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Definitions:

Organizational Goals

The strategic objectives that a company or entity aims to achieve, which guide its operations and decisions.

Team Goals

Objectives or targets set by a group that members collectively aim to achieve through teamwork and cooperation.

Member Goals

Member Goals refers to the personal or collective objectives set by individuals or groups within an organization, aiming for personal development or organizational achievement.

Conflicts

Disagreements or disputes between individuals or groups due to differing needs, beliefs, or interests.