When a Consumer Expresses Thoughts, Feelings, Images, Experiences, and Beliefs

question 101

Multiple Choice

When a consumer expresses thoughts, feelings, images, experiences, and beliefs associated with the brand, the consumer is expressing ________.

• A) brand knowledge
• B) ethnocentric bias
• C) self-serving bias
• D) cognitive dissonance
• E) brand identity

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Definitions:

Dispositional

Pertaining to one's inherent qualities of mind and character, often used in psychology to describe an individual's tendencies or personality traits.

Uncontrollable

Refers to events or processes that cannot be easily managed or influenced by individuals.

Self-Serving Bias

A cognitive bias that leads individuals to attribute their successes to internal factors while blaming external factors for their failures.

Differential Forgetting

Refers to the phenomenon that different types of information are forgotten at different rates, often influenced by the relevance, emotional impact, and repetition of the information.