IBM's E-Business Campaign Not Only Helped to Change Public Perceptions

question 18

Multiple Choice

IBM's e-business campaign not only helped to change public perceptions of the company in the marketplace,it also sent a signal to employees that IBM was determined to be a leader in the use of Internet technology.Which principle of internal branding does this example portray?

• A)choosing the right moment to capture employees' attention and imagination
• B)furnishing energizing and informative internal communication
• C)bringing the brand alive for employees
• D)linking internal and external marketing
• E)understanding how brand communities work

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Definitions:

Equivalent Unit Calculations

A method in cost accounting used to allocate costs to partially completed goods, converting them into the amount of finished goods units.

Manufacturing Costs

Expenses related to producing goods, including direct materials, direct labor, and manufacturing overhead.

Weighted Average Method

A method of calculating the average cost of inventory goods by weighting the cost of each item according to its proportion in the total inventory.

Conversion Costs

The costs incurred to convert raw materials into finished products, typically including labor and overhead expenses.